Strategy and Leadership in the Age of AI
Full Professor, Esade
Why companies should slow down on AI, and why Europe needs a Sputnik moment.
Xavier Ferràs
Full Professor at Esade
Xavier Ferràs is a Full Professor at Esade and Associate Dean of its Executive MBA, and one of the leading voices on innovation in Spain. He has spoken at more than 200 conferences on strategy, innovation and technology, and his research looks at how AI is redefining competition.
The conversation with Xavier
Xavier Ferràs is a Full Professor at Esade and Associate Dean of its Executive MBA, and one of Spain's leading voices on innovation, having spoken at more than 200 conferences on strategy, innovation and technology. His research looks at how AI is redefining competition. In this conversation he explains why AI is still in a fluid phase, why the race for ever-bigger models looks unsustainable and smaller specialised models may win, and why companies should not rush a technology that is non-deterministic. He sets out what a Chief AI Officer needs, from strategy and technology to humanism, where organisations should start, and why Europe needs a Sputnik moment in the AI race.
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